CWS-boco manufactures hygiene solutions and work clothing. This year they launched a new line of towel and soap dispensers, Paradise Line, with interchangeable front covers, so customers could “…display images or text…, corporate logos, and communications of various kinds…”
To promote the launch, they ran an international competition to design a front cover for the cotton towel dispenser, on the themes of:
- Emotions – Lifestyle: nature elements, freshness, cleanliness, ecology, health.
- Technique – hygiene: The towels rolls are made of 100% cotton.
- Abstract: Visionary, controversial or critical approaches are welcome.
(translated from the Italian)
CWS products are everywhere – hotels, bars, airports, public building, etc, in many cultures and languages. So I decided, to base my design, on an internationally recognised format, that we’re already used to seeing in multiple languages – the washing instruction label!
This idea also fits well with the emphasis CWS put on cotton towels rather than paper.
Unfortunately I didn’t win this time – you can see the winners here.
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