I designed Christmas cards for LINE Communication‘s Swiss subsidiary in 2008 and 2009.
The 2008 card used the logo and a simple line metaphor to create a simple, yet bold illustration. At this time, LINE was relatively new in Switzerland, so the Christmas greetings were written in Switzerland’s four official languages, to emphasize LINE’s new presence in Zurich and local knowledge.
The 2009 card was illustrated using pencil sharpenings in LINE’s four brand colours. The message: we’re getting ready to do sharp, focused work for you in 2010!
Rather than a conventional design, the card folded out into a long landscape format. This allowed for more flexibility in the graphic design, and helped it stand out from other next to other cards. It also meant that envelopes were not required, reducing cost, waste and admin time.
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