Every year, on the second weekend in May, there is a 126 km relay race in the hills above Zurich, organised by the University sports club, and simply called Sola. Over 800 teams enter, and with 14 runners in each team, handovers between the runners can be chaotic, especially for new teams that haven’t run together before and might not recognize the person they’re handing over to.
To avoid this problem, and help bond the team, the Sola Rainmakers needed a visual identity to use on team t-shirts, and their twitter page (one of the main means of communications to the team, and the diary of the build-up and the day)
Logo / T-shirt Front
T-shirt Back
The name ‘rainmakers’ was chosen by the team captains as they both come from the west coast of Scotland, and this was reflected in both the colours (blue and white fomr the Scottish flag) and the cloud design (which also served to emphasize the hilly nature of the Sola course)
It worked! handovers were smooth and stress-free, and the team loved their t-shirts!
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