Commercial « Margo Plenge’s Graphic Design Blog

Archive for Commercial

Illustrations for Swiss Business

June 16, 2010 · Filed under Commercial, My Work · Tagged illustration, magazine, Swiss Business

One of the best parts of my current role, the designer for the English language Swiss Business magazine, is creating illustrations for feature articles. The range of subjects is very wide, and I’m also free to use a wide range of styles. Here are some of the most recent ones (click on the images to see the full illustration in context):

Collage from newspaper and magazine clippings, for ‘Advertising or SPAM?’

Line art, for ‘Trends in Real Estate’

Illustrator composition, for ‘Multitasking Women’

Illustrator composition, for ‘Distance Learning Without the Distance’

Christmas Marketing: Cards for LINE Communications AG

April 2, 2010 · Filed under Commercial, My Work · Tagged card, christmas, logo

I designed Christmas cards for LINE Communication‘s Swiss subsidiary in 2008 and 2009.

The 2008 card used the logo and a simple line metaphor to create a simple, yet bold illustration. At this time, LINE was relatively new in Switzerland, so the Christmas greetings were written in Switzerland’s four official languages, to emphasize LINE’s new presence in Zurich and local knowledge.

The 2009 card was illustrated using pencil sharpenings in LINE’s four brand colours. The message: we’re getting ready to do sharp, focused work for you in 2010!

Rather than a conventional design, the card folded out into a long landscape format. This allowed for more flexibility in the graphic design, and helped it stand out from other next to other cards. It also meant that envelopes were not required, reducing cost, waste and admin time.